Plan Four Zero
At Dawn Meats and Dunbia, we recognise that our future relies upon the resilience of our natural resources, the wellbeing of our communities and the stability of our economies and markets. Environmental, Social and Economic Sustainability has been central to our business plan for over 46 years, and we collaborate with others to reach shared goals.
Providing consistent quality meat products from sustainable sources to support our rural communities, human health and nature’s ecosystem.
Our Plan for a Better Future
Plan Four Zero is our business strategy for building a more resilient and sustainable value chain, working together for a better future.
Grounded in science, the plan outlines how we will continue to grow our business, strengthen supply chains, manage environmental impact, inspire sustainable farming and support communities and employees.
Our Strategy
Plan Four Zero is governed by Three Values and founded on Four Pillars or Focus Areas, which describe our commitments and actions. We follow science when setting goals and making decisions and will continue to scale the right solutions for long-term resilience and sustainability.
Our Three Values
The Right Measure
We will be guided by data and science when setting targets, developing plans and making decisions
The Right Solution
We will collaborate to scale the right solutions and innovations for long-term resilience and sustainability.
The Right Balance
We will focus on areas of greatest impact, taking a balanced approach to support our stakeholders through change and adaption.
Our Four Pillars
We will protect and restore nature and biodiversity and work towards the development of a circular economy, powered by renewable energy.
We will inspire sustainable farming to foster better animal health and welfare, enhance meat quality and restore biodiversity, soil health and water quality.
We will provide high quality, natural, delicious food, rich in essential vitamins and minerals, to support human nutrition as part of a balanced diet.
We will promote and support fairness, equity, inclusion, talent development, ethical trade and human rights with our people and communities.
Our Progress so far
Read our latest Sustainability Report to learn more about the actions we have taken so far on the journey to a better future.
Achievements to Date
Our Responsibility
We work with others to drive change for a more sustainable and resilient supply chain, and accelerate action as knowledge and technology evolves, while producing natural, nutritious food.
We are investing an initial €100 million in Plan Four Zero and our Sustainability Executive will continue to monitor progress, ensuring our strategy is fit for the future.
Our achievements to date are a result of the hard work and dedication of our people, supported by strong governance and leadership.
Our People
Our Sustainability Executive and Sustainability Team are determined to make a difference and help build a more sustainable food system.
Our News
We aim to take big steps and accelerate action to ensure our footprints are smaller as we transition to net zero future.
